Tuesday, 20 February 2024 10:39

Digital campaign to promote SL as premier wellness destination Featured

Interface Tourism, a leading marketing and communications agency in the tourism has announced the launch of a ground-breaking wellness campaign to promote Sri Lanka, targeted at the French and German markets.

This initiative, commissioned by the European Union Delegation with the support of Sri Lanka Tourism Promotion Bureau, is a part of Sri Lanka’s strategic effort to position itself as a premier wellness destination in Asia.

Interface Tourism is launching a 2-month digital campaign to promote Sri Lanka as the premier wellness destination in Asia, tapping into the burgeoning global wellness tourism market.

This initiative underscores Sri Lanka’s unparalleled wellness offerings, such as authentic Ayurveda, Yoga, meditation, Pancha Karma, and Hela Wedakama, against the backdrop of the country’s abundant biodiversity.

At the heart of the campaign are thirty influencers from France and Germany, embarking on journeys through Sri Lanka to share the country’s wellness experiences on their social media platforms, bringing to life the authentic and captivating aspects of their travels

 

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