“We aim to develop a comprehensive 2024-2026 MICE tourism blueprint that aligns with the 10 year Tourism Master Plan, leading up to 2035.

The objective is to boost revenue generation from this lucrative segment,” SLCB Chairman Thisum Jayasuriya said. According to him, Sri Lanka has earned beyond the targeted budget of $ 300 million last year.

“We earned over $ 280 million. However, there’s no way to capture the actual amount as some of the MICE groups do not fill out the visa application properly. They sometimes travel as visitors,” he said