The agreement outlines a host of initiatives designed to promote the nation’s tourism and trade industries, and comes as part of the airline’s long-standing commitment to Sri Lanka spanning 37 years.

The MoU was signed by Ahmed Khoory, Emirates’ Senior Vice President, Commercial West Asia & Indian Ocean, and K.P.P. Siriwardana, Managing Director of Sri Lanka Tourism Promotion Bureau at the Arabian Travel Market 2023.

Signalling the deepening of a strategic cooperation between Emirates and Sri Lanka Tourism forged in 2022, the new MoU details joint initiatives and opportunities for collaboration that will enhance each party’s marketing and promotional efforts to attract travellers to the South Asian island.

Through the MoU, Emirates will develop programmes to boost tourism to the Indian Ocean nation by showcasing it to customers across its global network.

The airline will also engage in efforts to promote the country through its network of agents in key strategic markets, develop special packages designed to appeal to various customer segments