Currently positioned as the market leader for bicycle tyres & tubes, motorcycle tyres & tubes and three wheeler tyres & tubes in Sri Lanka, DSI Tyres is the flagship brand of Samson Rubber Industries, which started in 1983 as a subsidiary of DSI Samson Group. Catering to some of the world’s renowned retailer’s chains like Decathlon, Tesco and Halfords, the brand is exported to over 70 countries in six continents. Listed among the top 125 Most Loved Brands in Sri Lanka by Brand Finance this year, the DSI Tyres brand has been rewarded with many local and export awards. It has also won a lot of gold & bronze awards at the National Chamber of Exporter Awards along the years and the Presidential Export Award consecutively from 2006 to 2009.